Who We Are


From our first account to the thousands of clients that we serve around the US and Canada today, Western Financial helps organizations of all types and sizes unlock their business potential. For years, we've led the way in defining the future of business financial services. And we remain one of the most innovative, diverse, and reputable companies to work with today.

 

We are a comprehensive provider of business financial services that unite Equipment Financing, Working Capital, Business Loans & Lines of Credit, Medical Insurance Billing, and Merchant Payment Processing. Our unmatched experience, deep insights, and cutting-edge technology have enabled our clients to gain strategic business advantages.

 

We are not currently providing business loans in CA, however we continue to offer merchant cash advances and receivables products as well as equipment leases and merchant services in all 50 states.

 

 

 

about

 

Corporate Philosophy

 

Our Mission

 

Empower organizations with insightful solutions that drive business success

 

Our Vision

 

Be a leading authority on helping organizations focus on what matters

 

Our Values

 

Integrity: We conduct our business with the highest level of integrity. We are straight-forward and honor our commitments.

 

Insightful Expertise: We turn knowledge into insight. Staying on top of our field and ahead of the curve is how we drive value for our clients.

 

Service Excellence: We focus on all aspects of the client experience. The strength of our client relationships is the key to our growth and success.

 

Inspiring Innovation: We strive for constant improvement, always searching for new and better ways to serve our clients and grow the business.

 

Each person counts: We believe that each person counts. Each client and employee counts. Each deed counts and each contact between every client and employee counts. We respect and embrace the diversity of our employees, clients, and business partners.

 

Results-driven: We are driven by a strong work ethic that is results-oriented. We encourage a vision of the end-goal and the steps needed to accomplish it. By being accountable, we deliver measurable results.

 

Social responsibility: We believe in giving back to the communities where we work and live. We encourage and support our employees' commitment to giving back and helping improve their communities.

 

 

 

 

Success Factors

 

Product Leadership

 

Western Financial is committed to PRODUCT EXCEPTIONALISM - delivering the best solutions to all of our markets ahead of the competition on a consistent basis. We know that new products and services are essential to business growth. They help us to better meet the needs of those we serve, as we attract new clients and grow and strengthen our relationship with our existing clients. Our products and services provide tangible solutions that differentiate us from our competitors. Western Financial's product offerings include streamlined solutions throughout all of our businesses, in addition to traditional service offerings. We are leveraging technology to deliver solutions to an ever-expanding range of prospects. Western Financial Product Exceptionalism, like Service Exceptionalism, not only requires a sustained, enterprise-wide commitment from us, but also is one of the key elements for our future success.

 

Service Exceptionalism

 

Western Financial is committed to SERVICE EXCEPTIONALISM. It is at the core of our service culture and will always be the heart of our relationship with our clients. We define Service Exceptionalism as an ongoing journey toward service excellence. Service Exceptionalism challenges us to consistently reset the high bar of our performance levels to meet or exceed the expectations of an ever-more-competitive marketplace. Western Financial's commitment to Service Exceptionalism begins with the first impression we make on a sales call, how we streamline the process, and how effectively our solutions work. It is a combination of everything we do to create a client relationship and make it flourish. We measure the success of our commitment to Service Exceptionalism through client satisfaction scores and client retention rates. Those two key metrics have historically reflected how well we serve our clients. What differentiates Western Financial from the competition? We believe that service demands increasingly higher levels of excellence and there is no level of service today that cannot be further improved tomorrow.